Resolve to Be Authentic

to Yourself and Your Business

Resolve to Be Authenticto Yourself and Your Business

By: Katherine Maddux

Instead of setting a New Year’s resolution for 2017, I decided to set an intention for the year ahead. A blogger I follow, Mandy Kellogg Rye of Waiting on Martha, chooses a word to focus on each year and after seeing her word for 2017 (“complete”), I resolved to do the same. My word for 2017 is “authentic.” For me, this means being true to who I am and engaging in experiences that bring me joy.

It recently occurred to me that I have fallen out of touch with the art world, so part of my authenticity will be getting back in touch. How will I do this? I will re-subscribe to Art News, attend gallery openings, and reread my favorite art books. Another passion I have put on the back burner is being outdoors. My husband and I were really great about exploring the WNC wilderness when we moved to Asheville 2 years ago, but we have not made hiking a part of our routine as of late. I have never once regretted spending time outdoors. I love the smell of the woods (I think they call it “fresh air”), the feeling when my lungs are working overtime to carry me up a mountain, and peaceful mornings making oatmeal over a campfire. To remedy this void, I resolve to spend time outdoors (really outdoors, as in on a trail) every week.

My focus on authenticity will also honor my love (and need) for personal downtime and mindfulness. When the days grow shorter and my to-do list grows longer, I find myself watching Netflix on the couch in my spare time. While this fills my craving of quiet relaxation, it is not reflective or mindful. This year, I want to spend my downtime doing things that fulfill my authentic self: yoga, long walks, reading, drawing, and home DIY projects. In essence, I want my 2017 to be filled with experiences that speak to my authentic self.

authentic mantra

My intention to be authentic is just as applicable in my business life as it is in my personal life. As consumers, we have a hound-like ability to sniff out inauthentic brands. Given this innate skill, it is irrational to expect our own consumers to happily lap up our inauthentic content. And yet, businesses do it all the time. In trying to please 100% of the market, we lose out on the 10% of the market whose lives we could truly improve. When a business tries to speak to everyone, they lose sight of their authentic self – and their message gets lost in the fray of digital content.

As a digital content manager and marketer, I love to help businesses find their voice and speak to their target audience in an authentic way. If you are a business owner or entrepreneur, then I challenge you to make 2017 about authenticity. Define your core values and then honor them in everything that you do! Need some extra help? Email me at katherine@bravadocreative.com to schedule a strategy session with our digital marketing team. We can walk you through defining your values, declaring your mission, and crafting an authentic digital marketing presence for your business.

Share the Love:

How to Set Achievable Goals For Your Business

Setting goals is the best way to propel

Awareness Marketing Building Your Strategy Foundation

As a marketing agency, we work with both

A Lesson In Social Media Marketing From a Sparkling Water Company

What can a sparkling water company teach us

Unleash Your Creativity With Time Blocking

Two years ago, my calendar was a barren wasteland with

The Love Your Biz Challenge 30 Days of Gratitude

At Bravado Creative, we are big believers in the idea that

Automate Your Business 6 Ways to Simplify Processes

Are you automating your business processes? I am not talking about

The Definitive Guide to On Page SEO

Every effective SEO campaign begins at home.

It is still the

Instagram Tips For The Design Industry

Are you a designer? Are you on Instagram? If you

The Branding Mistake You're Probably Making

The most common branding mistake that we see over and

Transform Your Business With Scalable Marketing

In 2015, the one “constant” in the marketing industry is

4 Truths of Social Media Marketing

As we forge ahead into another year of social media

5 Ways To Use Google Alerts For Business

Monitoring the web is an important part of any business’

Using Pinterest For The Service Industry

Pinterest has undoubtedly become a social media force to be

Why SEO Is Crucial For Your Business

What is SEO?

At a basic level, SEO (search engine optimization)

Food for Thought

Have a look at the results and how we think in our blog

Resolve to Be Authentic

to Yourself and Your Business

Instead of setting a New Year’s resolution for 2017, I decided to set an intention for the year ahead. A blogger I follow, Mandy Kellogg Rye of Waiting on Martha, chooses a word to focus...

READ MORE

How to Set Achievable Goals For Your Business

Setting goals is the best way to propel

Awareness Marketing Building Your Strategy Foundation

As a marketing agency, we work with both

A Lesson In Social Media Marketing From a Sparkling Water Company

What can a sparkling water company teach us

Unleash Your Creativity With Time Blocking

Two years ago, my calendar was a barren wasteland with

HIT ME WITH INSIGHT

Ready For Results

of Your Own?

If your digital marketing efforts need an aggressive jump-start, fill out the form below. We look out for our customers and will only ever offer what’s in your best interest.

Feel Free to Call Us 9a-5p EST

828-484-1760

© Copyright 2016 Bravado Creative. All Rights Reserved.